Driving Direct Bookings Is The Biggest Challenge For Hotels
18th April 2017
Driving direct bookings is ranked as the biggest challenge for hoteliers of all sizes in all locations across the world, according to new research by SiteMinder.
SiteMinder asked hoteliers to choose from a range of issues to determine what challenges keep hoteliers awake at night. Amongst ‘maintaining guest relationships and loyalty’, ‘predicting market trends for dynamic pricing and revenue management’, ‘maintaining guest relationships and loyalty’, and more, it was actually ‘driving guests to your website to book direct’ which hoteliers confirmed as their biggest challenge.
Here at Wired Media, we specialise in driving direct bookings and revenue through your hotel’s website, as well as reducing reliance on OTAs – so it’s no wonder our clients think we’re one of the best digital marketing agencies around.
What We Do
We use a range of tools in our bid to help drive direct bookings for your hotel. Here, we outline just a few of ways that we can help you and your hotel in the fight against the OTAs.
SEO & PPC
The first steps to driving those all-important direct bookings is to get your website seen in the Search Engine Results via SEO (Search Engine Optimisation). SEO is a key digital marketing channel for your hotel and is often the biggest contributor of website visits and online bookings.
In short, this means we get you higher up in the Google listing for the search terms that your guests use to find your hotel. The higher you are, the more clicks through to your website you will get. We will ensure that your website gets more visits through SEO which is the first step in the journey to generating more direct bookings and revenue.
Learn more about our SEO processes
PPC for your hotel is a great way to support your SEO strategy so that you are reaching as many potential customers as possible. With more and more OTAs bidding on hotel brand terms, PPC allows you to fight back and ensure they don’t pick off your potential guest at the last step in the booking journey. Read more here on our expert blog about why you have to spend money on your brand.
Learn more about our PPC processes and how a small bid on Google search terms can save you big OTA commissions.
Facebook has one of the most sophisticated and advanced advert platforms around and opens your hotel up to even more opportunities when it comes to securing new site visits, repeat business and direct bookings.
From creating niche audiences based on demographics and re-targeting aimed at existing customers, to tracking the number of consumers engaging with your adverts, new offers and regular blog content; the advancements in social media advertising are adapting and growing exponentially. Find out more about how we utilise social media for hotels.
Email marketing is fantastic at encouraging customer loyalty and repeat direct bookings. Learn more about our Email marketing services and how we can segment your data so we can tailor personal email offers to your guests dependent on their geographical location, and who spends money in the bar or spa when they come and stay.
PR & Influence Marketing
As PR specialists, we make sure your incredible property and wonderful team are getting the publicity they deserve. Having the right influential people aware of you is critical and we can help generate reviews from key publications and encourage your target audience to book a stay.
Discover more about our PR services and how we can help achieve both online and traditional offline coverage.
Working with us you can be sure that our focus will always be on the delivery of bookings and enquiries, and by following the Wired mantra:
- More website visits + better conversion rate = more bookings. Simple.
From SEO and PPC to social media campaigns, PR and more. We provide our clients with more website visits, converting more visitors to paying guests and most importantly driving those direct bookings.
We encourage guests to book direct, and effectively generate more revenue for our clients. If you would like to reduce your reliance on OTA’s and drive more direct bookings, please give us a call on 0117 930 4365 or drop us an email, we’d love to hear from you.