Seven ways to capture your brand using your website​

Building a brand can be a tricky business,  but luckily here at Wired Media we have plenty of experience with hotel branding, and we’re here to help! Read on to find out the best ways to keep your hotel’s website on brand… 1. Understand your customers and …

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What is SEO?

We often find that when we talk to new hotels about the services we offer and how we can help one questions pops up more than most. What is SEO? SEO stands for Search Engine Optimisation so, in its the simplest sense, it means optimising your website for search engines, …

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7 Reasons Why Websites Fail

1. Ignoring mobile compatibility. Mobile and tablet searches now account for over 50% of visits to hotel websites, so it is imperative that people can find you. Ensure that your website functions smoothly on mobile devices so that customers are able book quickly and easily when using these devices. 2. No …

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Three ways to successfully pitch to press

When doing hotel PR, you must always be careful when approaching press. Think about it, press get inundated with thousands of emails from PR professionals each day asking them to review and experience hotels, holidays, products and run stories. So when pitching to press, you have to make it …

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Four Tips for Hotel Social Media Etiquette

There’s nothing worse than scrolling down your various social feeds and being witness to bad social media practice. It’s even worse when it’s a luxury four or five hotel’s social media channels as they are targeting affluent audiences and appealing to wide audiences. Social media marketing for hotels can …

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WordPress Developer Required – IMMEDIATE START

Are you a passionate, enthusiastic, and ambitious PHP WordPress developer? If so, we have an exciting opportunity for you to join our in-house web development team! We are a web design, marketing, and PR agency based in the heart of Bristol on Park Street, specialising in the hospitality industry with …

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PHP Web Developer Required – IMMEDIATE START

Are you a passionate, enthusiastic, and ambitious PHP web developer? If so, we have an exciting opportunity for you to join our in-house web development team! We are a web design, marketing, and PR agency based in the heart of Bristol on Park Street, specialising in the hospitality industry with …

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3 mistakes you’re making which are costing you direct bookings

When it comes to generating bookings for your hotel, direct is best. Why? Because large commission fees aren’t eating into your profits, that’s why. So what can you do to make sure your hotel’s digital marketing strategy is working to help you drive these all important direct bookings? …

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8 Outdated SEO Methods That You Really Need to Stop

SEO is changing all the time and just when you feel like you’re finally ahead of the curve – BAM! Another algorithm update. While this can be entertaining as it keeps the game fresh, it can also be a royal pain in the backside as it means you have to …

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5 Musts for Profitable Hotel Web Design

Wireframes Start with the basics. Wireframing is a fundamental part of our hotel web design process to ensure that your final website does what it needs to do. This is a planning stage which involves identifying the pages and sections you need as well as the key content and …

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Writing for the web: 10 simple steps to great web copy

Keep it snappy 79% of people skim read when reading online, so keep it short, simple and easy to follow. Think about how you use the web. You’re in search of information and if you don’t find it quickly and easily, you click away. You should, as a general rule, …

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Paid Digital Marketing Internship

We’re looking for an intern to help out over the summer. In return we teach you about digital marketing and agency life. Interested? Whilst interning at Wired Media, you will focus on the four key areas within our agency, which include: Search Engine Optimisation Social Media PPC PR Job Description …

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Senior Account Executive/ Junior Account Manager? We need you!

We’re growing fast and are looking for a Senior Account Executive/ Junior Account Manager to join our fab team in Bristol. Due to the nature of the agency our roles are extremely varied, enabling the new recruit to be involved in many areas of digital marketing. You will be able …

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To Stay or To Go: The EU Referendum and Small/Medium-sized Hotels

With June 23rd creeping ever closer, many practitioners are still asking the same question ‘are we in’ or ‘are we out’? While much of the opinion offered has been from senior industry officials of international hotel groups around investment in the sector, little has been discussed in relation to what …

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How to Launch a Sizzling Online Summer Hotel Marketing Campaign

If you haven’t got yourself a sassy summer campaign in the pipeline already, you’re probably just going to end up with a predictable half-price summer sale or a half empty hotel. But like they say, it’s better late than never so here’s how you’re going to ditch the sale concept …

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Our Top Five Hotel SEO Tips

Google is a tricky beast. We need it now, more than ever, in order to bring in customers and fill bedrooms but for some reason your hotel may not be appearing for the search terms you feel are the most relevant to you. If this sounds familiar, then don’t worry. Here are five …

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What should you do in a PR Crisis?

At some point within your career in hospitality, you will have to deal with a bad press article, review or feature, its inevitable. But how you deal with the fallout of bad press will truly speak volumes. PR professionals must always be on their toes as crisis management is a …

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Five Tips to Driving Engagement on Hotel Social Media

In recent years, hotel social media marketing has become the most popular tool for driving engagement within the content marketing spectrum. From the Facebook ‘Like’ to the ‘Retweet’ on Twitter, as social users we are engaging day in, day out without even realising we’re doing it. But how do we …

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Win Your Hotel the Ultimate ‘Spring Clean’!

Do you want to drive more direct bookings and revenue for your hotel, but aren’t sure where to start? Are you struggling with mid-week bookings? Do you need more weddings? Is it time your hotel’s activity had a little spruce up? If so, we have the …

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