Digital Marketing
There is so much to think about when planning your online presence. You need to build your website with search engines and paid online advertising in mind to achieve the best results. Once you have your website you need people to find it easily for the right search terms whether its natural search or ppc. Then you need to make sure that your website converts as many visitors as possible into paying customers.
We can cover it all for you - whether its technical seo, more general search engine optimisation or a full digital marketing strategy.
Search Engine Optimisation (seo)
There is so much to think about when planning your search strategy
- Website review & benchmarking
- SEO plan
- Competitor analysis
- Keyword identification
- Create meta tags
- On page optimisation and seo copy editing/writing
- Usability analysis
- url optimisation
- Search engine indexing
- Directory submission
- Robots.txt & .htaccess
- Traffic & conversion analysis - analytics
- Linking recommendations
And remember it's not just a top listing that you need, your website needs to convert traffic into sales/enquiries. We can help you cover it all - whether its helping you improve an existing campaign or starting afresh with a completely new one.
Pay Per Click (ppc)
PPC is not a case of just bidding on keywords, there is a lot more to it than that if you want to keep your cost per conversion low.
Your PPC campaign also ought to support your general SEO strategy with the ppc budget reduce over time as your natural search position increases.
We can help you with all of this - whether it's help with an existing campaign that needs a boost or a completely new one.
Social
Managing your brand and promoting your porducts in the social sphere is increasingly important. Have you ever booked a hotel room or a holiday without checking reviews?
Our Social service includes includes strategy, editorial planning and content generation (writing blog posts, running facebook/twitter competitions etc.)
We also provide a social listening service where we monitor the internet for online conversations relating to your brand or to a competitors brand and then we react appropriately, and fast.
We can also provide a full management service which involve us monitoring the channels daily.
You will be provided with a weekly activity breakdown and a full and detailed monthly report.
Email Marketing & Newsletters
Database marketing has always been a very important communication channel - even before the Internet.
Today you need to consider communicating products and services in a targeted way to your customers regularly. With the Internet we can track exactly what your customers are looking at and what pages convert best. We can then report the statistics of each campaign back to you. Typically our newsletter campaigns see an immediate spike in both website traffic and sales.
Campaign Websites
There is a lot to consider when developing a campaign website. You have to consider the target audience, whether you want them to interact, whether you want to be able to follow up with an email or offline communication and the wider campaign.
We can help you with it all - whether its a website as part of a bigger campaign or help with the campaign as a whole.
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