The brief
To create a well branded and search engine friendly personalised greetings card website.
What we did
We researched the market and did several wireframe workshops so that we could demonstrate to the client what we were proposing. We developed the logo and the brand guidelines and used these along with the wireframes to produce the visuals for the website.
We then developed the website in php and based on the symfony framework. We also developed (in-house) the card personalisation software required to alow card personalisation and produce high quality print-ready outputs.
The result
The website was launched in mid 2010 and has experienced month-on-month growth ever since and the conversion rate is above the industry average. We continue to add new features and functionality to the website with the most recent addition being photo uploads.
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