Search Engines
The art of search engine positioning lies in tuning. There are many factors which contribute to getting your website a good ranking, these factors differ for each search engine.
Generally these are :
- Good title meta tag (hidden search engine code)
- Good Meta Tagging (descriptions, keywords, images & links)
- Relevant page content
- The number and type of websites linking to you
Tuning can often provide a top 10 ranking in keyword searches and at the very least provides search engines with meaningful titles and descriptions to use when displaying results.
A fundamental understanding of how each of the search engines and directories work and rank websites is essential in securing and maintaining a good position.
We submit all of our clients' websites to the major search engines manually each month.
Pay Per Click (PPC)
If your business is web critical, then you should consider PPC advertising with the likes of Google, Overture, Espotting, etc. This type of targeted marketing is the future of the big earners on the search engines. Wired Media offer a number of PPC services.
Bronze
Recommend PPC keywords
Provide Expected PPC Costs & Positions
Silver
Recommend PPC keywords
Provide Expected PPC Costs & Positions
Campaign setup on Google & Overture
Gold
Recommend PPC keywords
Provide Expected PPC Costs & Positions
Campaign setup on Google & Overture
Campaign management - taking responsibility for the whole process
Our PPC services work very well with the ad tracking module in WiredCMS which enables refering websites to be tracked and therefore a revenue figure attributed to the PPC investment.
To visit WiredCMS please click here.
Jargon Buster
Title Tag - name the site correctly and the search engines will know what to call it !!!
Give pages good descriptions and the search engines know when to display it.
Include relevant information about your products, services and business in general. This benefits both the potential visitor and the search engine position.
Links are like votes - the more there are, the higher your rank.
Pay Per Click (PPC)- you pay for the clicks you get. Daily budgets (as little as £4) are set and never breached. If the link is relevant to the search term and well targeted then the click is more likely to end in a sale.
Ad Tracking - tracking a visitor from the moment they click the link to your website to the moment they leave and reporting on their activity. This is done by adding a referring ID to the programming code.
Google, Yahoo, Ask Jeeves, MSN, Dealtime, eSpotting, Overture